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Amsterdam, The Netherlands - Large I amsterdam sculpture in front of de Waag. The sculpture is part of the marketing campaign to promote tourism in in the city.
Amsterdam, the Netherlands - April 21, 2011: Large public sculpture "I Amsterdam" letters in front of Rijksmuseum Amsterdam. "I Amsterdam" is the city's current motto and marketing slogan. The letters travel throughout the city. Lots of tourists have their picture taken in front or on top of the letters. The letters are on Museumplein (English: Museum Square). At the forefront you can see part of a (usually fully filled) shallow pond.Rijksmuseum (English: State Museum) Amsterdam at the background is being restored and renovated since 2003. It will reopen in 2013. A 400 piece top collection is still on display, in an already renovated part of the museum. Two of the most famous paintings in Rijksmuseum are 'The Night Watch' by Rembrandt van Rijn, and 'The Milkmaid' by Johannes Vermeer. Besides Rijksmuseum, three other museums are located around the square: the Van Gogh Museum, the Stedelijk Museum and the Diamond Museum.
Amsterdam, Netherlands - April 21, 2023: Facade of the Rijksmuseum Dutch national museum with a banner advertising a special exhibition of Vermeers paintings
Amsterdam Bijlmer, The Netherlands. February 28th, 2019: The famous 'I amsterdam' sign stands prominently outside the Amsterdam Schiphol Airport. The iconic red and white letters are a popular photo spot for visitors to the city. Behind the sign, modern glass buildings reflect the clear blue sky, adding a contemporary touch to the city's timeless charm.
Beautiful happy young woman sitting in front water reflection of big red words IAMSTERDAM in Amsterdam, Netherlands in front of The Rijksmuseum Amsterdam museum. She is cheerful and enjoying her city travel
Amsterdam, Netherlands-April, 11. 2022: Rijksmuseum on Museumplein with crowds of tourists.
AMSTERDAM - OCTOBER 20, 2013: Young uploaded to letters of 'I Amsterdam' logo at Museum Square on October 20, 2013. It is a city marketing initiative developed in 2005 as a means for Amsterdam to profile itself internationally.
Ice rink Rijksmuseum on a bright day during winter in the netherlands. The ice rink is a winter fest in december en January on Museumplein, Amsterdam
Amsterdam, Netherlands - January 6, 2025: POV Point of view of tourist showing a cardboard frame with phrase \
Amsterdam, Netherlands - July 12, 2025\n- Schiphol Airport on a busy summer Saturday morning during the summer.  The outside area of the airport has a “I Amsterdam” where people congregate to take pictures.
Amsterdam, September 17th 2017:  iAmsterdam sign in front of the RAI Congres and exhibition center during the IBC (International Broadcast Convention)
Dramatic scene captures the Rijksmuseum, one of the most iconic landmarks in Amsterdam, Netherlands, standing under heavy storm clouds. The grand Neo-Gothic architecture of the museum dominates the frame, with its striking towers and detailed brick façade. A diverse crowd of visitors walks along the museum passage, adding to the lively cultural ambiance. The large Frans Hals exhibition banner on the building highlights the museum’s dedication to preserving Dutch art history. The moody sky contrasts beautifully with the illuminated details of the historic structure, creating a powerful and atmospheric image
Amsterdam sign at Museumplein, Rijksmuseum, Amsterdam
Amsterdam, The Netherlands. May 24th, 2019: The vibrant \
Amsterdam, Netherlands - March 31, 2016: Water and colorful tulip flowers, Rijksmuseum and people in front of writing, I amsterdam, Museumplein, Holland
Rijksmuseum (The museum of the Netherlands) building facade with tourists and cyclists in the foreground on a bright summer autumn day in Amsterdam, Netherlands.\nThe museum of the Netherlands, in Amsterdam has over 800 years of Dutch history, with the great dutch masters as Rembrandt, Vermeer and Van Gogh.
AMSTERDAM, NETHERLANDS - MAY 10, 2017: the iconic I Amsterdam letters facing the main façade of the  Rijksmuseum
Bridge Sign Overtoomse Sluis At Amsterdam The Netherlands 25-10-2024
Amsterdam, Netherlands - January 6, 2025: Raindrops decorating a window highlight a vibrant banner celebrating 750 years of Amsterdam, capturing the city's festive charm and historical significance on Museumplein
Amsterdam, The Netherlands - December 29, 2014: The Amsterdam is an 18th-century cargo ship of the Dutch East India Company.
Exterior of the front of the Rijksmuseum, the national museum of the Netherlands, on the Museum Square, in Amsterdam,
Amsterdam, Netherlands - May, 2018: Rijksmuseum Amsterdam museum with words I Amsterdam and tourists. Famous landmark in Netherlands, Holland
Amsterdam, Netherlands - August 4, 2022: The Rijksmuseum in Amsterdam with a welcome message of inclusivity in the form of a \
Amsterdam, the Netherlands - April 21, 2011: Large public sculpture "I Amsterdam" letters in front of Rijksmuseum Amsterdam. "I Amsterdam" is the city's current motto and marketing slogan. The letters travel throughout the city. Lots of tourists have their picture taken in front or on top of the letters. The letters are on Museumplein (English: Museum Square). At the forefront you can see part of a (usually fully filled) shallow pond.Rijksmuseum (English: State Museum) Amsterdam at the background is being restored and renovated since 2003. It will reopen in 2013. A 400 piece top collection is still on display, in an already renovated part of the museum. Two of the most famous paintings in Rijksmuseum are 'The Night Watch' by Rembrandt van Rijn, and 'The Milkmaid' by Johannes Vermeer. Besides Rijksmuseum, three other museums are located around the square: the Van Gogh Museum, the Stedelijk Museum and the Diamond Museum.
AAmsterdam, Netherlands - October 07, 2014: I amsterdam sign is a popular tourist attraction on the square of the Rijksmuseum Amsterdam museum
Ajax Supporter Taking Pictures Of The I Amsterdam Billboard At Amsterdam The Netherlands 2018
wrought iron railing of the St. Jansbrug bridge over the canal in Gouda; Gouda, Netherlands
Amsterdam, the Netherlands - August 24, 2014: Letters \
Amsterdam Damrak canal boats and Dutch houses blue hour, the Netherlands
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