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| Keywords: mX Noted that there wasn't any sign encouraging users to download the mX app onto their smartphone. If there are more readers reading the papers on their smartphones, lesser papers need to be printed thus it is more environmentally friendly to Mother Earth, good for management salary and bonus. If there is a need to print a certain volume of papers to create and/or maintain jobs, what is the purpose of spending money to develop the app? Would it be a waste of money to spend on IT staff to maintain the app that has low readership? Why not try to bring readers onto the app by explicitly communicating to them with a cheap sign and thus significantly reducing printing costs? There are some booths with the advertisement to move readers to the app platform. I wish this advertisement is on all booths. trains transportation newspapers sign retail melbourne australia | ||||
