Keywords: 23 September 2015
Wesfarmers Limited
11th Floor, Wesfarmers House
40 The Esplanade
Perth 6000
Western Australia
Attention:
Mr. Richard Goyder
Chief Executive Officer
Re: Insufficient Supermarket Rewards Cards at Checkout result in opportunity cost and reduction of your salary increment
Dear Mr. Goyder,
I hope this letter finds you well.
I was shocked to discover on numerous visits to COLES supermarket – Melbourne Central Mall – Melbourne city - Australia (See photo enclosed) that the temporary FLYBUYS cards had ran out. Are employees at the store too busy to top up the temporary FLYBUYS cards? What are the cost of 100 x paper cards per day versus the number of new customers signed up, retained and capture of the people in the new customers’ circle of influence? Does the benefits outweigh the cons? retail technology transportation signs foodanddrinks |