Keywords: MYER HEAD OFFICE
800 COLLINS STREET
DOCKLANDS VIC 3008
AUSTRALIA
Attn: Mr. Richard Umbers
Chief Executive Officer
How to turn “CLEARANCE” sign denoting unwanted negativity into Positivity & Excitement
Dear Mr. Umbers,
I wish you well.
Imagine you are walking through the store and are dazzled by the new and wonderful items in the store. As you approach the “Clearance” section from afar, would you not be more attracted to explore the section further if the signage states something positive with excitement?
I would love to see the Clearance section turn into a business opportunity with a better choice of words, marketing signage and choice of signages (Sales/Discounts). retail melbourne australia |