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| Keywords: retail technology transportation signs food and drinks foodanddrinks to organise toorganise text sign Taster Food Pte Ltd 30 Tai Seng Street #09-01 Singapore 534013 Attention: Chief Executive Officer 16 January 2016 How many people know that Din Tai Fung is a restaurant up the escalators without the word "restaurant" / “Dim Sum or Chinese restaurant” on the sign? Dear Sir/Madam, I hope this letter finds you well. I refer to the Photos Attached at Din Tai Fung, Emporium mall, Melbourne CBD, VIC, Australia. I really enjoyed your food and service. Even though your brand is well known, but does every single person out of 7.4 billion people in the world heard of your brand name? If not, would it attract more potential customers if you would explicitly indicate on your sign that “Din Tai Fung” is a “restaurant”? Without any wording to explain to uninformed customers, you are losing money (Sales) every minute, every day, every month, every year for decades and centuries to come. This method of communicating your brand does not only impact on1 outlet. Imagine all your outlets worldwide. How much monetary loss would that be? If you do not communicate this properly, would you yourself be motivated to make the effort to go up the escalators when there are other options (food court) just steps away? It may not be possible to change the current sign due to risk of offending management and the designer. However, you could reference this feedback for the next sign design for future outlets. Taster Food Pte Ltd 30 Tai Seng Street #09-01 Singapore 534013 Attention: Chief Executive Officer 16 January 2016 How many people know that Din Tai Fung is a restaurant up the escalators without the word "restaurant" / “Dim Sum or Chinese restaurant” on the sign? Dear Sir/Madam, I hope this letter finds you well. I refer to the Photos Attached at Din Tai Fung, Emporium mall, Melbourne CBD, VIC, Australia. I really enjoyed your food and service. Even though your brand is well known, but does every single person out of 7.4 billion people in the world heard of your brand name? If not, would it attract more potential customers if you would explicitly indicate on your sign that “Din Tai Fung” is a “restaurant”? Without any wording to explain to uninformed customers, you are losing money (Sales) every minute, every day, every month, every year for decades and centuries to come. This method of communicating your brand does not only impact on1 outlet. Imagine all your outlets worldwide. How much monetary loss would that be? If you do not communicate this properly, would you yourself be motivated to make the effort to go up the escalators when there are other options (food court) just steps away? It may not be possible to change the current sign due to risk of offending management and the designer. However, you could reference this feedback for the next sign design for future outlets. | ||||
