Keywords: retail melbourne australia to organise toorganise outdoor retail melbourne australia to organise toorganise outdoor Difficulty in reading JACK LONDON advertisement 1 Explore www.bentsai.com's 52669 photos on Flickr! JACK LONDON Head Office 61 Church Street, Abbotsford, VIC 3067 Attention: Chief Executive Officer RE: Difficulty in reading JACK LONDON advertisement Dear Sir/Madam I hope this letter finds you well. I like JACK LONDON clothing thus I was shocked to see the advertising message at your outlet on Swanston street, Melbourne CBD, Victoria, Australia was poorly designed (I cannot see the “F” and “T” in the sentence: “FULL PRICE SUIT” from a reasonable distance). Imagine that if you are the customer would you spend more effort to think and try to decipher this message or just walk away? This led to the failure of getting the right message across clearly and did not reach the intended audience. This result in unnecessary losses, expenses, and opportunity costs which led to poor sales, reduced profits; reduction of your salary increments and bonuses that could lead to your job loss. JACK LONDON Head Office 61 Church Street, Abbotsford, VIC 3067 Attention: Chief Executive Officer RE: Difficulty in reading JACK LONDON advertisement Dear Sir/Madam I hope this letter finds you well. I like JACK LONDON clothing thus I was shocked to see the advertising message at your outlet on Swanston street, Melbourne CBD, Victoria, Australia was poorly designed (I cannot see the “F” and “T” in the sentence: “FULL PRICE SUIT” from a reasonable distance). Imagine that if you are the customer would you spend more effort to think and try to decipher this message or just walk away? This led to the failure of getting the right message across clearly and did not reach the intended audience. This result in unnecessary losses, expenses, and opportunity costs which led to poor sales, reduced profits; reduction of your salary increments and bonuses that could lead to your job loss. |